Partnership
IC360
IC360
Jun 6, 2024
The NHRA will utilize IC360’s suite of services for integrity and education solutions
Las Vegas (June 6, 2024) – IC360, the unequivocal global leader in delivering best-in-class integrity and compliance regtech products and services for the sports betting and gaming sector, is pleased to announce a partnership with the National Hot Rod Association (NHRA), the largest auto racing organization in the world.
This strategic partnership provides the NHRA with gaming integrity monitoring for all events, as well as access to ProhiBet, an innovative technology that detects prohibited gaming behavior. Designed to safeguard sports integrity and ensure adherence to state-specific regulations, ProhiBet will play a pivotal role in preventing specific individuals such as racers, crew, race officials and NHRA administration from engaging in prohibited sports wagering.
In addition, the partnership will focus on a comprehensive digital education training ahead of the PlayNHRA campaign. As part of the PlayNHRA initiative, fans will be able to engage with regulated sportsbooks and fantasy sports providers on future national events in the NHRA Mission Foods Drag Racing Series.
“Partnering with IC360 to help guide, educate and monitor the integrity of our sport in the betting and gaming sphere is an exciting step for the NHRA,” said Brad Gerber, VP, Chief Development Officer of NHRA. “Our goals at the NHRA are to grow, introduce our sport to a younger audience and bring more revenue to the sport, while also protecting the integrity of NHRA, and this partnership with IC360 helps in each of these areas.”
“We are excited to partner with the NHRA team and offer our guidance in integrity and compliance to the racing community,” said Matthew Holt, CEO of IC360. "Our goal at IC360 is to support fair and transparent sports and gaming, and this partnership aligns with our core mission.”
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ABOUT NHRA:
Headquartered in San Dimas, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 20 national events featuring the NHRA Mission Foods Drag Racing Series and NHRA Lucas Oil Drag Racing Series, as well as the Congruity NHRA Pro Mod Drag Racing Series presented by LearnEV+, NHRA Flexjet Factory Stock Showdown™, NHRA Holley EFI Factory X and Johnson’s Horsepowered Garage NHRA Mountain Motor Pro Stock at select national events. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With 110 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.
ABOUT IC360:
Integrity Compliance 360 (IC360) is a global technology and consultancy powerhouse specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming. Leveraging the combined strengths of U.S. Integrity and Odds On Compliance, IC360’s mission is to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity. For more information, visit ic360.io.
Media Contacts
NHRA
Jeffrey Young, Vice President of Marketing and Communication, NHRA
IC360
Scott Sadin, Chief Operating Officer, IC360
