Partnership
IC360
IC360
May 21, 2024
LAS VEGAS, NV (May 21, 2024) – Integrity Compliance 360 (IC360), the leading global technology and consultancy firm specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming, has announced today its new strategic partnership with Lights Out Xtreme Fighting (LXF) MMA league, founded by former All-Pro NFL Linebacker, Shawne Merriman.
This partnership is a significant milestone for both IC360 and LXF as they collaborate to ensure the highest level of integrity, education, and compliance in the world of combat sports. With IC360's specialized technology and rich expertise, LXF will enhance its already strict measures for maintaining integrity and fair play for all of its events.
"IC360 is thrilled to officially partner with Shawne and LXF and offer our guidance in integrity and compliance to the world of MMA," said Matthew Holt, CEO of IC360. "Our mission at IC360 has always been to advance fair and transparent sports and gaming industries, and this partnership with LXF aligns with our company’s deepest mission. We look forward to working closely with LXF to ensure the highest standards of integrity for all of their events.”
Additionally, IC360 will also provide their recently launched product platform, Alert 360. Alert360 is part of an ongoing partnership with RealResponse and is an anonymous two-way communication tool for all fans, athletes, and staff that allows anyone to report any integrity related concerns related to LXF promotions.
Founded in 2019, LXF quickly solidified its reputation for high-quality MMA fights and became one of the top leagues in the world. With this new partnership, LXF will have access to IC360's ground-breaking technology, including its advanced monitoring and detection systems, to ensure that all fights are fair and free of any potential integrity issues.
"We are excited to partner with IC360 and take our commitment to integrity and compliance to the next level," said Shawne Merriman, Founder and CEO of LXF. "With IC360's deep expertise and innovative technology, we can continue to provide our fans with the highest level of entertainment while maintaining the integrity of our sport.”
This partnership between LXF and IC360 highlights the critical importance of integrity and compliance in the world of combat sports. Throughout this collaboration, both brands are setting a new, higher standard that ensures and demands transparency in the world of MMA.
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About Lights Out Xtreme Fighting:
Lights Out Xtreme Fighting (LXF) produces premier MMA events focused on developing the next great stars of the sport. Headed by NFL legend and three-time All-Pro linebacker Shawne "Lights Out" Merriman, the elite fight series features unique, fan-friendly experiences, including crossover bouts (athletes from other sports stepping into the cage as fighters), tournaments, title bouts and local grudge matches in both men and women divisions. LXF is a reimagination of the long popular California Xtreme Fighting (CXF) league. Merriman—a lifelong MMA fan—collaborated with partners and co-owners Steven Bash and George Bastrmajyan, two of the most respected combat sports promoters in the world, to bring a raw brand identity and innovative show layout that will air on television for Fox Sports West and Prime Ticket. Merriman, Bash and Bastrmajyan plan to revolutionize the way MMA is viewed and consumed by claiming authority as the premier MMA promotion in Southern California, delivering the most polished and preeminent fights in the Golden State. LXF is the culmination of 14 years overseeing the careers of past and present elite fighters and capturing the best practices of over 100 live fight events and promotions. The future stars of the sport will consider the Lights Outs cage their home. We are the new era. We are LXF.
About IC360:
Integrity Compliance 360 (IC360) is a global technology and consultancy powerhouse specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming. Leveraging the combined strengths of U.S. Integrity and Odds On Compliance, IC360’s mission is to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity. For more information, visit ic360.io.
MEDIA CONTACTS:
Lights Out Xtreme Fighting
Jenny Beres
Pink Shark PR
IC360
Scott Sadin, Chief Operating Officer, IC360
