Las Vegas, NV (February 18, 2025) –Integrity Compliance 360 (IC360), the unequivocal leader in integrity and compliance regtech solutions for the sports betting and gaming industry, is expanding its partnership with ALT Sports Data, a premier provider and exclusive rights holder of sports data modeling and marketing solutions for the world’s top action, motor, alternative, and emerging sports.

This expanded collaboration delivers a comprehensive, turn-key solution that combines integrity monitoring, data modeling, odds distribution, and affiliate marketing initiatives. Together, IC360 and ALT Sports Data will empower sports leagues to engage their passionate fan bases by unlocking the potential of regulated sports wagering through secure and compliant channels.

Over the past three years, IC360 and ALT Sports Data have successfully enabled regulated sports betting programs for multiple premier leagues, including: National Hot Rod Association (NHRA), SuperMotocross (SMX, SX, MX), Thrill One Sports (Street League Skateboarding and Nitrocross), USAC Racing, World Jai Alai (WJAL), and many more.

“As we continue to partner with, and onboard, new premium leagues, ensuring they have a robust integrity and compliance framework in place is a top priority,” said Joe Dunnigan, Founder and CEO of ALT Sports Data. “IC360 has been a trusted partner, and this expanded collaboration further strengthens our ability to provide leagues and operators with the confidence that they are meeting global regulatory standards with strong policies, education, and enforcement procedures.”

With this enhanced partnership, ALT Sports Data can now offer its new sports property clients a fully integrated integrity and compliance solution, powered by IC360’s cutting-edge technology and industry-leading expertise. Together, the two companies are setting a new standard for safeguarding leagues, operators, and consumers against fraudulent betting threats, ensuring a more secure and transparent sports betting ecosystem.

“We’re proud to partner with ALT Sports Data to strengthen our commitment to integrity through ALTs data modeling and distribution channels,” says Scott Sadin, IC360’s COO. “Our team will continue to ensure the fairest and safest standards for our partners across North America .”

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About ALT Sports Data: 

ALT Sports Data is bringing the next wave of consumers to sports betting. By empowering alternative sports leagues to participate in legal live sports betting, we enable them to activate, monetize and retain fans, while giving the world greater access to the sports they truly love. 

Our official and exclusive league data rights power our proprietary trading platform. Leveraging advanced data models and market insights, we provide real-time odds and pricing for the largest sportsbook operators in the world.Further, our demand generation engine boasts exclusive access to 80+ million fans and followers, rivaling the world’s largest sports properties in reach and engagement. By partnering with the leagues to access these, we efficiently drive customer demand for sports book operators in a way that no other data provider can.  We further accelerate engagement via our owned media channel, NXTbets.com, to inform, entertain and engage audiences around betting on these sports. For more information on ALT Sports Data, please visit altsportsdata.com or email connect@altsportsdata.com.

About IC360:

Integrity Compliance 360 (IC360) is a global technology and consultancy powerhouse specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming. IC360’s mission is to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity. For more information, visit ic360.io.

 Media Contacts:

ALT Sports Data

connect@altsportsdata.com

IC360

Scott Sadin, COO

ssadin@ic360.io