Partnership
IC360
IC360
May 23, 2023
LAS VEGAS (May 23, 2023) � World Long Drive (WLD) today announced a robust partnership with U.S. Integrity, a leading technology-driven sports wagering monitoring company. The agreement will span the entirety of the 2023 calendar year and carry into 2024.
World Long Drive, owned by GF Sports & Entertainment, anticipates the first legal wagers made on World Long Drive will come at the WLD Championship held October 18-22, 2023 in Atlanta.
�Partnering with U.S. Integrity is a major milestone for World Long Drive that will soon allow our fans and golf enthusiasts to bet on our tour,� said Shawn Tilger, President of GF Sports & Entertainment. �We understand the growing appetite to wager on any and all sporting events and believe that this will further grow the interest in World Long Drive.�
U.S. Integrity will provide a variety of integrity monitoring services to WLD through its proprietary dashboard. U.S. Integrity analyzes dozens of data sets to proactively identify irregular wagering activity and officiating patterns across a plethora of regulated betting markets. Its mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, and every sport.
�U.S. Integrity is proud to partner with World Long Drive as wagering on their events continues to grow across the regulated sports betting market.� said Matthew Holt, U.S. Integrity�s CEO and co-founder. �U.S. Integrity�s mission is to provide conflict-free, best in class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at World Long Drive. All of our partners are committed to the highest integrity standards, and World Long Drive is no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at U.S. Integrity.�
World Long Drive joins organizations such as the PGA TOUR, Major League Baseball, the National Basketball Association, Ultimate Fighting Championship, the SEC, and the Pac-12 in forming a partnership with U.S. Integrity.
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About World Long Drive:
The World Long Drive Championship is the largest annual domestic professional golf event not associated with the PGA of America, the PGA Tour, or the LPGA. It was first held in 1974, and since 2000 consisted of Open, Women�s, Seniors (over-45s), and Amateur events. The World Long Drive tour is comprised of over 12 events domestically and over 30 events internationally all culminating for the season finale World Long Drive Championship. World Long Drive tour and championship is owned and operated by GF Sports and Entertainment based out of New York, NY.
World Long Drive has partnered with PIVOT Agency out of the San Francisco Bay area to reintroduce the brand and sport into the corporate market leveraging partner relationships.
PIVOT Agency is a full-service sports marketing agency, built at the nexus of brands and culture, and forming alliances between consumer brands, athletes, sports, the arts, causes, business and media. Today it has grown into four (4) unique and successful divisions, encompassing Property Representation, Brand Consulting, Travel and Hospitality. PIVOT's property division consults with top organizations in the sports and entertainment world including GF Sports & Entertainment, Pro Pickleball Association, Athletes Unlimited, Cedar Fair, OpTic Gaming, NRG, Spacestation Gaming, Illinois State University and a growing portfolio of professional and collegiate properties.
About GF Sports and Entertainment:
GF Sports & Entertainment is a global events and operations company that elevates the experience of live sports, entertainment and interactive events. The company owns two of the ATP Tour�s longest running American tennis tournaments, the Dallas Open and the Atlanta Open, as well as the National Lacrosse League New York Riptide. GF Sports & Entertainment also incubates new and emerging sport concepts, this includes Wolf Pack Ninjas, which operates ninja-focused events globally and just completed the purchase of World Long Drive, an international long drive tour.
GF Sports & Entertainment was founded in July 2015 by New York-based private equity firm GF Capital. For additional information, please visit www.gfsportsandentertainment.com.
ABOUT U.S. INTEGRITY:
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity�s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
MEDIA CONTACTS:
Jonathan Deutsch, Tony Fay PR
469.534.8525
jonathan@tonyfaypr.com
Scott Sadin, Chief Operating Officer, U.S. Integrity
Scott.sadin@usintegrity.com