Jan 18, 2024

League to Utilize Innovative ProhiBet Technology to Ensure Compliance with Sports Gaming Regulators and Operators

New York, NY and Las Vegas, NV (January 18, 2024) — U.S. Integrity and LIV Golf today announced a formal partnership for gaming integrity monitoring, compliance and education. The partnership also provides LIV Golf with access to ProhiBet, an innovative technology that detects prohibited gaming behavior, developed in collaboration with Odds On Compliance.

“This partnership with U.S. Integrity is critical as we enhance our presence in the sports gaming space,” said LIV Golf Chief Operating Officer Lawrence Burian. “Establishing the highest standards in all aspects of our competition processes and operations is of primary importance to LIV Golf. Similar to many top sports leagues, working with industry-leading partners like U.S. Integrity demonstrates our commitment to ensuring gaming integrity within our sport.”

U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-gaming operators and regulators. The organization conducts meticulous analysis across a myriad of data sets, enabling the early detection of irregularities within contest-level activities, officiating decisions, and wagering trends. The insights garnered from this data monitoring drive the creation of detailed reports, effortlessly accessible through a fully customized online dashboard, providing real-time access to essential information for leagues, regulators and operators.

"We are excited to collaborate with LIV Golf. Combining ProhiBet's cutting-edge encrypted data transfer system with LIV Golf's commitment to preserving sports integrity will enhance the transparency and reliability of their sports betting operations," expressed U.S. Integrity Founder and CEO Matt Holt.

Designed to safeguard sports integrity and ensure adherence to state-specific regulations, U.S. Integrity and ProhiBet will play a pivotal role in preventing prohibited sports wagering. ProhiBet’s cutting-edge technology provides a secure and transparent method for sports properties, both professional and collegiate, and sportsbook operators, to ensure that athletes, coaches, and league administrative staff remain compliant with the intricate web of state regulations that govern sports gaming activities.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.


About LIV Golf

LIV Golf is a global sports league featuring individual and team competition, a 14-tournament schedule, and many of the world’s best golfers. Founded in 2022, LIV Golf was designed to expand the game on an international level and finally unlock the sport’s true and untapped economic and societal potential. Hall of Fame golfer and renowned businessman, Greg Norman, is the league’s first and founding CEO and Commissioner. Only two years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf is proving that it’s possible to grow and improve the game for fans and golfers alike.

About U.S. Integrity and Odds On Compliance

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. Odds On Compliance is a technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks, in the U.S. and abroad. Odds On Compliance provides a range of services that assist clients with navigating, mastering, and staying up to date with the rapidly developing regulatory compliance framework at state and federal levels.

About ProhiBet

ProhiBet is a leading provider of encrypted data transfer solutions for the sports betting industry. With a focus on regulatory compliance and data security, ProhiBet empowers sports properties and sportsbook operators to navigate the complex landscape of state regulations related to prohibited bettors. For additional information, visit

Media Contacts:

LIV Golf

Allen Barrett

U.S. Integrity

Scott Sadin, Chief Operating Officer


Matt Heap, Director

Red Knot Communications

Ashley Dabb, Head of Operations, Americas