Partnership

SeventySix Capital Sports Advisory and U.S Integrity Announce Comprehensive Partnership with the Professional Darts Corporation for 2023

SeventySix Capital Sports Advisory and U.S Integrity Announce Comprehensive Partnership with the Professional Darts Corporation for 2023

IC360

IC360

Mar 21, 2023

LAS VEGAS, NV (March 21st, 2023) � Today the Professional Darts Corporation (PDC) announced a robust partnership with U.S. Integrity and SeventySix Capital Sports Advisory. This partnership will enable the PDC to accomplish one of their top initiatives for 2023 by expanding their presence in the U.S. regulated sports betting market. Established in the United Kingdom in 1992, the PDC has earned a prominent position as the foremost pioneer in hosting professional darts tournaments. The organization is focused on advancing the sport and is consistently striving to improve its operations in all aspects as it looks towards the future.

SeventySix Capital Sports Advisory is an innovative sports consulting group that specializes in advising teams, leagues, brands, and family offices. They help their clients navigate the emerging areas of sports betting, digital & media, esports, and social responsibility.

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity�s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport.

�Sports betting is an important part of our expansion into the United States,� says Matthew Porter, Chief Executive of the Professional Darts Corporation. �U.S. Integrity and SeventySix Capital Sports Advisory�s commitment and proactive approach will play a pivotal role in ensuring we enter the regulated sports betting market in the best way possible.�

�Through our partnership with U.S. Integrity, the PDC can enter the U.S. sports betting market in the most efficient manner,� says Dan Bravato, President of SeventySix Capital Sports Advisory. �We are confident that our joint team skill sets and expertise in sports betting will provide PDC the best opportunity for success.�

U.S. Integrity and SeventySix Advisory will provide consulting services in a joint effort to assist the PDC to expand throughout the regulated sports betting industry in the United States in a manner which is as fair and safe as possible.

�U.S. Integrity is proud to partner with the Professional Darts Corporation and assist as they look to enter the regulated sports betting market in North America,� says Matthew Holt, U.S. Integrity�s CEO & Co-Founder. �We are looking forward to working with SeventySix Capital Sports Advisory in a joint effort to assist the PDC. These types of partnerships help ensure sports betting integrity and assist with creating a safe, fun sports betting ecosystem in North America.�

The PDC will host a stage of its World Series of Darts global roadshow in New York on June 2-3, as The Theater at Madison Square Garden hosts the US Darts Masters, where eight top professionals will face off against eight US & Canadian stars across two days.

ABOUT THE PROFESSIONAL DARTS CORPORATION:

The Professional Darts Corporation stages a global tour featuring over �15 million in prize money annually and starring the sport�s biggest names, including current World Champion and world number one Michael Smith and former World Champions Peter Wright, Michael van Gerwen and Gerwyn Price. Founded in 1992 and initially called the World Darts Council, the PDC is part of the Matchroom Sport empire and has global broadcast partners including Sky Sports and ITV in the UK, DAZN and Viaplay in multiple territories worldwide, while over 300,000 fans annually attend events including the World Darts Championship and Premier League. The PDC has also introduced a pathway from junior academies or from global affiliate tours to progress through to the sport�s highest levels through investment in creating opportunities for all ambitious players.

About SeventySix Capital Sports Advisory

SeventySix Capital Sports Advisory is an innovative sports consulting group. The team leverages over two decades of experience investing in the sports industry, as well as its comprehensive network of industry leaders and experts, to direct its clients who are teams, leagues, brands, and family offices to success in sports' fastest-growing areas such as sports betting, digital & media, esports, and social responsibility. SeventySix Capital Sports Advisory is led by Dan Bravato, Chris Yortsos, and Wayne Kimmel. Learn more at www.seventysixcapital.com.

ABOUT U.S. INTEGRITY:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity�s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

MEDIA CONTACTS:

Scott Sadin, Chief Operating Officer, U.S. Integrity

Scott.sadin@usintegrity.com

Dave Allen, Head of Media, Professional Darts Corporation

dave.allen@pdc.tv