Prime Sports Partners with U.S. Integrity for Sports Wagering and Regulatory Compliance Software

Prime Sports Partners with U.S. Integrity for Sports Wagering and Regulatory Compliance Software



Sep 7, 2023

Las Vegas, NV (September 7th, 2023) Prime Sports and U.S. Integrity today announced a partnership that will provide Prime Sports with monitoring software and tools that will play a pivotal role in preventing student-athletes, coaches, and staff from engaging in sports wagering.

"Were looking for the most effective means of keeping prohibited players from making wagers at our sportsbook, so the ability to identify student-athletes and support staff before they have a chance to bet is preferrable,said Joe Brennan Jr., executive chairman of Prime Sports. Athletic departments and coaching staff are the front line of this effort, but the more we can leverage technology and information to guard against incidents and assist in that effort, the better the regulated gaming system will work.

Through their partnership with U.S. Integrity, Prime Sports will be provided access to ProhiBet, a technology that provides a secure and transparent method for sportsbook operators and sports properties to ensure that student-athletes, coaches, and administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

We are thrilled to partner with the Prime Sports -- the combination of ProhiBet's state-of-the-art encrypted data transfer system and Prime Sports� dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors,� stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming�s sportsbook operations.

Prime Sports� partnership with U.S. Integrity and ProhiBet is part of a two-fold approach to solidify the sportsbook operator oversight surrounding sports betting and prohibited bettors.


About ProhiBet:

ProhiBet is a leading provider of encrypted data transfer solutions for the sports betting industry. With a focus on regulatory compliance and data security, ProhiBet empowers sports properties and sportsbook operators to navigate the complex landscape of state regulations related to prohibited bettors. For additional information, visit

About Prime Sports:

Prime Sports provides its members with a premium sports betting experience. All Prime Sports members are guaranteed the right to wager up to the maximum amount on every betting market, so they never have to settle for less. Prime Sports is committed to high-quality service, fast payouts when their members win, while providing a sportsbook that is the leading market-maker for US sports. Prime Sports is headquartered in New Jersey, and offers its licensed betting services in Ohio and New Jersey (Fall�23) For more information visit

About Odds On Compliance:

Odds On Compliance is a technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks, in the U.S. and abroad. Odds On Compliance provides a range of services that assist clients navigating, mastering, and staying up to date with the rapidly developing regulatory compliance framework at state and federal levels throughout the USA. For more information please go to

About U.S. Integrity:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity�s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit

Media Contacts:


Matt Heap, Director

U.S. Integrity

Scott Sadin, Chief Operating Officer

Prime Sports

Joe Brennan Jr, Executive Chairman