Article
IC360
IC360
Jan 24, 2023
PONTE VEDRA BEACH, Fla.
The PGA TOUR today announced two new agreements that will enhance monitoring capabilities as part of an expanded PGA TOUR Integrity Program. A new partnership with U.S. Integrity, paired with an extension of the TOURs existing relationship with Genius Sports, will provide the organization with best-in-class bet monitoring services through 2024.
U.S. Integrity is proud to partner with the PGA TOUR and assist with maintaining the integrity of its golf competition across the world,� said U.S. Integrity�s CEO and Co-Founder Matthew Holt. �U.S. Integrity�s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. We are looking forward to working with the premier golf tour in the world, featuring the biggest names. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly-detection tools we have developed at U.S. Integrity.�
The PGA TOUR Integrity Program, established January 1, 2018, covers all facets of competition and operations on the Tours overseen by the PGA TOUR, including players and their support teams, all tournament staff and volunteers, all PGA TOUR employees and the PGA TOUR Policy Board.
�We are excited to partner with U.S. Integrity, as we look to continue ensuring the integrity of the PGA TOUR,� said PGA TOUR Vice President of Gaming Scott Warfield. �U.S. Integrity along with Genius Sports� commitment to protecting our sport, as well as their proactive approach, will play a pivotal role in assisting our operations with monitoring sports betting across our Tours.�
In addition to a continuation of the TOUR�s longstanding partnership with Genius Sports, U.S. Integrity will provide supplementary integrity-monitoring services via its proprietary dashboard, in an effort to proactively identify irregular contest-level, officiating and wagering patterns by conducting analysis across many data sets.
�We are delighted to extend our historic partnership with the PGA TOUR. As the sports betting landscape rapidly evolves across the U.S., it is imperative that sports are proactive in protecting the integrity of their competitions,� said Stephen Thurley, Head of Integrity Partnerships at Genius Sports. �This partnership ensures the PGA TOUR continues to benefit from Genius Sports� Bet Monitoring technology and Education services, as well as utilizing �Genius Intelligence,� our groundbreaking fraud detection management system.�
The TOUR will continue to work with Genius Sports to facilitate tailored educational programs for players, caddies and officials. Educational workshops reinforce the PGA TOUR�s regulations and highlight the risks associated with betting-related corruption. Additionally, custom-made e-learning modules are available on a worldwide basis to all PGA TOUR players in multiple languages.
The PGA TOUR�s Integrity Program�s stated mission is: �To maintain integrity and prevent and mitigate betting-related corruption in PGA TOUR competitions � ensuring competitions always reflect, and appear to reflect, the best efforts of the players, while protecting the welfare of the players and others involved with the PGA TOUR � through clear policies and regulations, ongoing education and training, and effective and consistent monitoring and enforcement functions.�
Following the Supreme Court�s decision that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the TOUR instituted a robust integrity program in collaboration with Genius Sports and later that year announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators around the world. The TOUR is a platinum member of the National Council on Problem Gambling and is aligned with the American Gaming Association (AGA) as a Have A Game Plan�. Bet Responsibly public service campaign partner to educate golf fans on responsible sports betting.
About PGA TOUR
By showcasing golf�s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoam�rica, PGA TOUR Canada and administers the PGA TOUR Qualifying Tournament and PGA TOUR University. TOUR members represent the world�s best players, hailing from 25 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.37 billion.
Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, Twitter (in English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE.
About U.S. Integrity
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. Supported by investors including SeventySix Capital and the New York Angels, U.S. Integrity�s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
About Genius Sports
Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations, including many of the world�s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.