Novig Announces Comprehensive Partnership with U.S. Integrity

Novig Announces Comprehensive Partnership with U.S. Integrity



Aug 15, 2023

LAS VEGAS, NV (August 15th, 2023) � Today U.S. Integrity announced a comprehensive partnership with Novig, a sports betting exchange that will soon be launching in the Colorado market.

Novig is a high-frequency sports betting exchange that allows users to bet against best-in-market odds or set their own odds. Novig borrows state-of-the-art technology from Wall Street and Silicon Valley, and leverages proprietary research and trading, to provide the most efficient, seamless, and fair betting platform in the industry.

U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns, and will provide integrity monitoring services via its proprietary dashboard to Novig.

�The unwavering integrity of our platform and the user experience it provides are the cornerstones of our operation at Novig,� says Dan Rosen, Head of Operations at Novig. He continued, �As we build an industry-leading sports betting exchange, our partnership with U.S. Integrity allows us to fortify these foundational elements. We're excited to align ourselves with a group celebrated for upholding exceptional standards in safeguarding sports betting integrity�.

�U.S. Integrity is proud to partner with Novig and as they launch a new innovative platform. Novig, a sports betting exchange is a unique and enhanced alternative to traditional sports betting in the Colorado market,� says Matthew Holt, U.S. Integrity�s CEO & co-founder. He continued, �U.S. Integrity�s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to their launch date and collaborating with the exceptional team at Novig. All our partners are committed to the highest integrity standards, and they are no exception. These partnerships and more specifically betting exchanges, help ensure and improve sports betting integrity while strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.�


U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity�s mission is to grow the legal, regulated, sports betting market by providing solutions that ensure sports betting integrity in every play, every game, and every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York.

For additional information, visit


Novig is a high-frequency, commission-free sports betting exchange that allows users to bet directly against friends or the market, rather than against the house. The founders are recent Harvard grads with strong backgrounds in quantitative trading, market making, regulatory research, and AI prediction modeling. Backed by Y Combinator, Joe Montana, Paul Graham, Lux Capital, and many other top Silicon Valley VC firms, Novig is set to launch this fall in Colorado before expanding nationally next year.

For more information or to sign up for early access to Novig, visit


Catherine Dougherty

Scott Sadin, Chief Operating Officer, U.S. Integrity