Coolbet and U.S. Integrity Announce International Partnership Expansion

Coolbet and U.S. Integrity Announce International Partnership Expansion



May 9, 2023

LAS VEGAS, NV (May 9, 2023) � Today U.S. Integrity (�USI�) announced an international expansion of their existing partnership with Coolbet into Mexico, Sweden, Malta, and Estonia.

Coolbet, which has been live in Estonia since 2016, prides themselves on being fair, personal, and transparent with their customers. Their focus on integrity is one of the most important focuses of the organization that was founded on the premise of promoting responsible gaming.

U.S. Integrity will continue to expand their industry leading integrity services internationally. Providing event monitoring, market intelligence, fraud prevention, and integrity services via its proprietary dashboard to Coolbet. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.

�The safety and integrity of the sports betting experience at Coolbet is of utmost importance, and we are thrilled to expand our relationship with U.S. Integrity to our additional markets,� says Endre Nesset, President at Coolbet. �U.S. Integrity�s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.�

�U.S. Integrity is proud to expand our partnership with Coolbet and assist as they grow their brand throughout the regulated sports wagering market across the world,� says Matthew Holt, U.S. Integrity�s CEO & co-founder. He continued, �U.S. Integrity�s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. These types of partnerships help ensure sports betting integrity internationally and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.�


U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity�s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit


Coolbet, the B2C brand by GAN Ltd, is an entertainment company created to offer a unique and personal player experience through innovation, top-class products, and exceptional customer care. The company developed an in-house international platform and bookmaker that has won numerous awards since 2017. Launched in 2016 in Tallinn, Estonia, Coolbet holds Estonian, Swedish, Maltese gaming licenses and has now entered a partnership with a local license holder in Mexico. Coolbet accepts customers in ten markets: Norway, Sweden, Finland, Iceland, Estonia, Canada, Chile, Ecuador, Peru and Mexico.


Scott Sadin, Chief Operating Officer, U.S. Integrity