Betfred Partners with U.S. Integrity for Sports Wagering Monitoring and Regulatory Compliance Software

Betfred to utilize innovative ProhiBet program for regulatory compliance

Las Vegas, NV (February 29th, 2024) — Betfred USA and U.S. Integrity today announced a partnership that will provide Betfred with monitoring software and tools that will play a pivotal role in preventing student-athletes, coaches, and staff from engaging in prohibited sports wagering.

Kresimir Spajic, CEO of Betfred USA, underscored the importance of this service, stating “Through our renewed partnership with U.S. Integrity, strengthened by the integration of ProhiBet technology, we reaffirm our unwavering commitment to integrity and compliance by providing a secure and transparent system that aligns seamlessly with the regulatory framework surrounding sports betting.”

Through their partnership with U.S. Integrity, Betfred will be provided access to ProhiBet, a technology that provides a secure and transparent method for sportsbook operators and sports properties to ensure that student-athletes, coaches, and administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

“We are thrilled to partner with Betfred -- the combination of ProhiBet's state-of-the-art encrypted data transfer system and Betfred’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors,” stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.

Betfred’s partnership with U.S. Integrity and ProhiBet is part of a two-fold approach to solidify the sportsbook operator oversight surrounding sports betting and prohibited bettors. 

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About Betfred:

Betfred has been a trusted name in sports betting since 1967. In 2019, the Betfred Group launched in the US and is currently operational in 10 states. Betfred Sportsbook takes pride in its sponsorships of the Cincinnati Bengals, Vegas Golden Knights, Henderson Silver Knights, Denver Broncos, Iowa Wild, and Loudoun United.

About ProhiBet:

ProhiBet is a leading provider of encrypted data transfer solutions for the sports betting industry. With a focus on regulatory compliance and data security, ProhiBet empowers sports properties and sportsbook operators to navigate the complex landscape of state regulations related to prohibited bettors. For additional information, visit www.prohibet.com.

About Odds On Compliance:

Odds On Compliance is a technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks, in the U.S. and abroad. Odds On Compliance provides a range of services that assist clients navigating, mastering, and staying up to date with the rapidly developing regulatory compliance framework at state and federal levels throughout the USA. For more information please go to OddsOnCompliance.com or the Odds On Compliance LinkedIn page.

About U.S. Integrity:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

Media Contacts: 

Betfred
Kendra Jackson, Marketing
kendra.jackson@betfred.com 

ProhiBet
Matt Heap, Director
mheap@prohibet.com

U.S. Integrity
Scott Sadin, Chief Operating Officer
scott.sadin@usintegrity.com