LAS VEGAS, September 6, 2023 -- UFC, the world�s premier mixed martial arts (MMA) organization and ProhiBet, the sports betting industry�s only comprehensive solution that monitors prohibited bettor activity, today announced a collaboration for the utilization of ProhiBet�s advanced notification platform. Designed to safeguard sports integrity and ensure adherence to state-specific regulations, ProhiBet will play a pivotal role in monitoring specific individuals such as UFC athletes, coaches, employees, and officials who are prohibited from placing bets on UFC events.

In an effort to protect the integrity of sports, state-by-state regulations across the country generally maintain prohibitions on certain individuals, i.e., athletes, coaches, league officials, and administration, from wagering on particular sports. ProhiBet offers a comprehensive solution for monitoring compliance with these regulatory requirements via an encrypted decentralized cross-monitoring and notification platform.

�One of the foundations of UFC�s success is our dedication to embracing regulation and compliance to promote safety and fairness in our sport,� said Rich� T. McKnight, Executive Vice President & General Counsel of UFC. �Our collaboration with ProhiBet is another step towards strengthening our integrity controls by helping us to enforce our anti-gambling policy and support the integrity of our sport.�

ProhiBet�s cutting-edge technology provides a secure and transparent method for sports properties, both professional and collegiate, and sportsbook operators, to ensure that athletes, coaches, and league/school administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

�We are thrilled to partner with UFC -- the combination of ProhiBet's state-of-the-art encrypted data transfer system and UFC�s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of sports betting activities,� stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming�s sportsbook operations.

ProhiBet is a joint venture between U.S. Integrity and Odds On Compliance. U.S. Integrity offers wagering monitoring services to stakeholders across the sports wagering ecosystem while Odds On Compliance is a leading compliance technology and consultation firm in the sports betting and gaming industry.

UFC�s use of ProhiBet is a further expansion of UFC�s relationship with U.S. Integrity to strengthen its betting compliance policies. Earlier this year, UFC named U.S. Integrity as its official betting integrity service, capable of identifying and analyzing unusual wagering activity for all UFC events, including Dana White�s Contender Series.

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Media Contacts:

UFC

Chris Bellitti

cbellitti@UFC.com

ProhiBet

Matt Heap

mheap@prohibet.com

U.S. Integrity

Scott Sadin, Chief Operating Officer

scott.sadin@usintegrity.com

About UFC�

UFC� is the world�s premier mixed martial arts organization (MMA), with more than 700 million fans and 243 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to over 900 million TV households across more than 170 countries. UFC�s active fighter roster features the world�s best MMA athletes representing more than 75 countries. The organization�s digital offerings include UFC FIGHT PASS�, one of the world�s leading streaming services for combat sports. UFC is owned by global sports and entertainment company Endeavor and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC

About ProhiBet

ProhiBet is a leading provider of encrypted data transfer solutions for the sports betting industry. With a focus on regulatory compliance and data security, ProhiBet empowers sports properties and sportsbook operators to navigate the complex landscape of state regulations related to prohibited bettors. For additional information, visit www.prohibet.com.

About Odds On Compliance

Odds On Compliance is a technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks, in the U.S. and abroad. Odds On Compliance provides a range of services that assist clients navigating, mastering, and staying up to date with the rapidly developing regulatory compliance framework at state and federal levels throughout the USA. For more information please go to OddsOnCompliance.com.

About U.S. Integrity

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity �s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.