The Sun Belt Conference maintains a high standard of integrity in collegiate sports with comprehensive tools

Las Vegas, NV (October 17, 2024) – IC360, the unequivocal global leader in delivering best-in-class integrity and compliance regtech products and services for the sports betting and gaming sector, is pleased to announce the renewal of its partnership with the Sun Belt Conference, a relationship that began in 2022.

Through this partnership, the Sun Belt Conference will continue to utilize IC360’s proprietary dashboard technology, which serves as a front-end alert system for identifying potential nefarious betting activity. In addition to accessing our integrity monitoring dashboard, the Sun Belt Conference is fully integrated with our Prohibited Bettor solution, ProhiBet—a fully encrypted cross-monitoring and notification platform that prevents athletes, coaches, league officials, and administrators from engaging in prohibited sports wagering activities.

Finally, our e-learning platform will deliver intuitive modules that emphasize the importance of promoting a fair and safe sporting environment, while addressing problematic gambling behaviors and concerns among young athletes and support staff.

“The Sun Belt Conference remains dedicated to safeguarding the integrity of competition across all of our sponsored sports,” said Sun Belt Conference Commissioner Keith Gill. “Our continued partnership with IC360 underscores this commitment—particularly given the current landscape of sports wagering in our industry.”  

“We are excited to continue working with Sun Belt due to our longstanding relationship and their deep commitment to upholding integrity standards in collegiate athletics,” says Scott Sadin, IC360’s COO. “Our technology continues to improve in capability and capacity, and it is our pleasure to provide the best solutions to high-level student-athletes and staff that value security and competitive fairness in competitive environments as much as we do.”

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About IC360:

Integrity Compliance 360 (IC360) is a global technology and consultancy powerhouse specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming. Leveraging the combined strengths of U.S. Integrity and Odds On Compliance, IC360’s mission is to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity. For more information, visit ic360.io.

About the Sun Belt Conference:

The Sun Belt Conference has established itself as a leader among intercollegiate athletic leagues since its move to the Football Bowl Subdivision (FBS) in 2001. Founded in 1976, the Sun Belt now features 14 dynamic member institutions across 10 contiguous states—App State, Arkansas State, Coastal Carolina, Georgia Southern, Georgia State, James Madison, Louisiana, ULM, Marshall, Old Dominion, South Alabama, Southern Miss, Texas State and Troy—and sponsors 20 sports. For more information, please visit SunBeltSports.org. 

Media Contacts

Sun Belt Conference

Sam Knehans, Senior Associate Commissioner, Chief Communications & Branding Officer

IC360

Scott Sadin, Chief Operating Officer

ssadin@ic360.io