Partnership
IC360
IC360
Mar 5, 2024
LALIGA Signs with U.S. Integrity to Bolster League Initiatives Across the Globe
LAS VEGAS, NV (March 5, 2024) – Today U.S. Integrity (“USI”) announced a groundbreaking partnership with LALIGA, delivering a real time alerting system for LALIGA’s top two divisions in Spain. LALIGA will be provided with analytical insights and engage in ProhiBet, a comprehensive prohibited betting solution, delivered by U.S. Integrity and Odds On Compliance.
The partnership between LALIGA and U.S. Integrity represents a commitment to the preservation of integrity in sport. By entering into such an agreement, LALIGA demonstrates its dedication to ensuring that its competitions are conducted in a fair and transparent manner, where manipulation and suspicious activity is detected and addressed.
Among a myriad of services, USI will also provide integrity monitoring alerts to LALIGA,which will help further investigate any potential nefarious activity involving LALIGA events. U.S. Integrity, the world’s leading integrity monitoring and compliance firm, conducts analysis across a plethora of data sets to proactively identify irregular contest-level, officiating & wagering patterns.
"This partnership with U.S. Integrity represents a significant milestone in our efforts to safeguard integrity and transparency in professional football. At LALIGA, we are committed to maintaining a fair and honest competitive environment for our clubs, players, and fans across the globe,” stated Javier Tebas, President of LALIGA.
“We’re incredibly excited to expand our international efforts, and to work with LALIGA to better align our alerting processes for their future matches on a global scale.” says Matthew Holt, USI’s CEO & co-founder. He continued, “All our partners are committed to the highest integrity standards, and LALIGA will not fall short of that. These types of partnerships, and on an international level, will help amplify the sports betting integrity industry and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”
ABOUT LALIGA:
LALIGA is the largest football ecosystem in the world. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain. LALIGA has over 200 million followers globally across social networks, on 16 platforms and in 20 different languages. With its headquarters in Madrid (Spain) it has the most extensive international network of any sports property and is present in 41 countries through 11 offices and 44 delegates. The organisation carries out its social work through its FOUNDATION and was the world's first professional football league to establish a league for intellectually challenged footballers: LALIGA Genuine.
ABOUT U.S. INTEGRITY:
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. USI’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. USI partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. USI is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
MEDIA CONTACTS:
LALIGA
Rocío Pérez De Sevilla Berzal
Corporate Communications Director
U.S. Integrity
Scott Sadin
Chief Operating Officer
