FireKeepers Casino Hotel Signs New Comprehensive Partnership with U.S. Integrity to Ensure the Highest of Standards

FireKeepers Casino Hotel Signs New Comprehensive Partnership with U.S. Integrity to Ensure the Highest of Standards



Jun 6, 2023

LAS VEGAS, NV (June 6th, 2023) � Today FireKeepers Casino Hotel signed a new comprehensive partnership with U.S. Integrity.

FireKeepers, located in Battle Creek, MI, has been partnered with U.S. Integrity since 2022. They opened their retail sportsbook operation on June 22, 2020. The sportsbook, located on the main casino floor, is called Dacey�s Sportsbook. In addition to adding the retail sportsbook, FireKeepers Casino Hotel also launched a mobile and online wagering platform July 12, 2021.

�We are very excited to be working with U.S. Integrity as we have continued to see solid growth in sports betting, both on-premises and digitally,� says Jim Wise, Vice President of Marketing & Sports/Online Gaming at FireKeepers Casino Hotel. �Having USI as a partner ensures the safest bets for our guests, as we have the ability to identify potentially suspicious wagering activity in real time.�

USI will provide integrity monitoring services via its proprietary dashboard to FireKeepers Casino Hotel. USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating, and wagering patterns.

�U.S. Integrity is proud to partner with FireKeepers Casino Hotel and assist with the protection of their sports-betting platform,� says Matthew Holt, USI�s CEO and co-founder. He continued, �USI�s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. We are looking forward to working with the outstanding team at FireKeepers Casino Hotel. Their commitment to fair and safe sports wagering aligns with the integrity standards USI aims to uphold throughout the legalized sports-betting market.�


FireKeepers Casino Hotel: located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been named Best Casino by audiences in Western Michigan and Northern Indiana, plus earned multiple awards in the Casino Player Magazine Best of Gaming 2022 Native Midwest category, including Best Overall Gaming Resort. FireKeepers was recognized as 2019 Employer of the Year by Michigan Works! Association and was also selected as one of the Best Casinos to Work For by Casino Player Magazine. FireKeepers' signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence and was recently awarded a AAA Four Diamond designation. The property features 2,900 slot machines, 63 table games, and a 26-table live poker room. FireKeepers offers an AAA-rated Four Diamond resort-style hotel with 446 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship, an EPSON Tour-Road to the LPGA golf event. For more information, visit


U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity�s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit


Scott Sadin, Chief Operating Officer, U.S. Integrity